How to add a link to your Instagram bio (and up to five)
Instagram lets every account put up to five links in its bio. Here's how to add them, which one shows first, and when one page beats five links.
fayvi ·
Links in captions don't work on Instagram: they show as plain text. The bio is where a link becomes tappable, which is why every post ends with "link in bio".
Add a link, step by step
- Open the Instagram app and go to your profile.
- Tap Edit profile.
- Tap Links, then Add external link.
- Paste the address, give it a short title if you like, and tap Done.
Your link now shows under your bio. Any account can do this: no follower minimum, no business account.
Up to five links
You can repeat Add external link to have up to five. Your profile shows the first one, followed by "and" the number of others; people tap it to see the full list.
That's why the order matters: the first link is the one people see, so put the most important one first in your list.
Five links, or one page?
Five links are a list of addresses with titles. They work when you have three or four places to send people and nothing to explain.
A page works better when people need a bit of context before they tap:
- a barber's prices next to the booking button;
- a bakery's menu, opening hours and address in one place;
- a florist's wedding enquiry form with photos of past work.
It also tells you what happens after the tap, which a list of links on Instagram doesn't.
On fayvi: your page puts links, prices, a menu, your hours and a contact form on one address, and your analytics show which ones people tap. See examples for barbers, bakeries and florists.
Tell people it's there
Since captions can't hold links, say where the link is and what it leads to: "Book through the link in my bio", "Today's menu is in my bio". A link people know about gets tapped more than one they have to discover.
For a link that lasts only a day, a Story works too: see how to add a link to your Instagram Story.
The short version
- Edit profile, then Links, then Add external link.
- Up to five links; only the first shows on your profile, so put the important one first.
- When people need context, one page beats five links.
- Captions aren't clickable: say "link in bio", and say what's behind it.
On fayvi: after you publish, the "Put your link here" checklist shows where the link goes on Instagram and the other places people look you up, and keeps track of the ones you've done.
Try it on your own page
Your corner of the internet is waiting.
Every plan starts with a 7-day free trial. Cancel before it ends and you pay nothing.
Claim your link