How to add a link to your Instagram Story

A Story is where your followers look first, and since the Link sticker, it's also a place they can tap through. Any account can use it: no follower minimum, no business account needed.

Add the Link sticker, step by step

1. Open the Instagram app and start a Story: tap the + on your profile photo, or swipe right from your feed.
2. Take or pick a photo or video.
3. Tap the sticker icon at the top (the square smiley face).
4. Tap Link.
5. Paste the address. You can also change the text the sticker shows, so it says what's behind it.
6. Tap Done, then drag the sticker where you want it. Pinch to resize it, and tap it to change its colors.
7. Share the Story.

That's it: people who watch it can tap the sticker and land on your page.

Get people to tap it

A sticker on its own is easy to miss. A few things make the difference:

• Say it. "Tap the link to book" in the photo, or out loud in a video, does more than any arrow.
• Change the sticker's text. "Book a cut", "See the menu" or "Today's flowers" beats a bare address.
• Keep it clear of the edges. The top and bottom of a Story are covered by Instagram's own buttons and the reply bar. Put the sticker in the middle third.
• One Story, one action. If the Story is about booking, link to booking, not to everything.

On fayvi: every tab of your page has its own address, like /yourname/menu. Link the sticker straight to the tab the Story is about, so people don't land on the top of your page and have to look for it.

Make it last more than 24 hours

Stories disappear after a day. To keep one with its link, add it to a Highlight on your profile: open the Story, tap Highlight, and pick or create one ("Book", "Menu", "Prices"). New visitors to your profile can then find it any time.

See whether it worked

Professional accounts (business or creator) see how many people tapped the link in the Story's insights. Your page sees the other side.

On fayvi: your analytics show where each visit came from, Instagram included, and how many taps each link on your page gets. For more on telling one post from another, see Which post sent that click?.

If you don't see the Link sticker

Update the Instagram app first: the sticker tray changes with new versions. If it's still missing, check Instagram's help center, since accounts that have broken its rules can lose some features.

The short version

• Sticker icon, then Link, then paste the address.
• Change the sticker's text so it says what people get.
• Keep it in the middle, and say "tap the link".
• Save it to a Highlight so it outlives the day.
• Link to the right tab of your page, not just its top.

If you're setting up the page that link goes to, start with what to put in your link in bio, or see link in bio pages by trade.