Which post sent that click? A simple guide to link tracking

You post on Instagram and TikTok, send a newsletter and hand out flyers at a market. Then an order comes in. Which of those did it?

Without a little setup, the honest answer is "no idea." With a little setup, you can answer three questions:

1. Where did the visitor come from?
2. What did they tap on your page?
3. What did they do after they left it?

1. Where they came from

On fayvi: your analytics show where each visit came from (Instagram, TikTok, X, YouTube, Google and so on), along with countries and devices.

Some apps and messaging tools don't say where a visitor came from. Those visits show up as Direct. That's normal, and it's why the habits below help.

2. What they tapped

Clicks per link show which buttons people use, and the click-through rate shows how many visitors tapped anything at all. Read them together:

• Lots of views, few clicks: the top of the page isn't giving people a reason to tap. Rewrite the first button.
• One link gets most of the clicks: move it to the top, or give it a bigger card.
• A link nobody taps: move it into a folder.

3. What they did next

Once someone taps through to your store, booking tool or website, your page's analytics stop and that site's analytics take over. To make sure it knows the visit came from you, add UTM tags to the links on your page.

A UTM tag is a few labels added to the end of a link:

https://yourstore.com/fall-drop?utm_source=fayvi&utm_medium=link_in_bio&utm_campaign=fall_drop

Your store's analytics read those labels and file the visit under your link in bio and your fall drop, instead of a vague referral. The free UTM Link Builder puts them together for you.

A few habits keep the reports readable:

• Lowercase, always. "Instagram" and "instagram" show up as two different sources.
• The same names every time. Pick link_in_bio once and stick to it.
• One campaign name per launch, so the whole launch shows up as one line.

Tag the link to your page, too

You can do the same with the link to your page itself: one version for your newsletter, one for your YouTube descriptions, one for your email signature. If you've added Google Analytics to your fayvi page, it reads those tags for visitors who accept tracking.

Offline: one QR code per placement

Flyers, cards and posters don't tell anyone where a visitor came from. Give each placement its own dynamic QR code, and each one counts its own scans, over time and by country and device. The business card and the market stall sign each get their own numbers.

Promo codes catch what links miss

Some people see your post, don't tap, and buy a week later from their laptop. No link can follow that. A promo code can: give each channel or partner its own code at your store, and your checkout tells you which one was used. Links and codes work best together: the link counts the visit, the code counts the sale.

Send people to the app they're signed in to

Most taps on a bio link happen inside Instagram or TikTok, whose built-in browser isn't signed in to anything. If your link goes to Amazon, YouTube or Spotify, a visitor may land on a login screen instead of the button you wanted them to press.

On phones, fayvi tries to open links to apps like YouTube, Spotify, Amazon, Etsy and Instagram in the app itself when it's installed, where people are already signed in, and falls back to the web page when it isn't.

Read it monthly, not hourly

Numbers move from day to day for no particular reason. Once a month, look at your sources, your clicks per link and your store's UTM report together, and make one or two changes. Then see what the next month says.

The short version

• Your page's analytics: sources, clicks per link, click-through rate.
• UTM tags on the links on your page, so your store knows the visit came from you.
• A tagged version of your page link for each place you share it.
• One dynamic QR code per printed placement.
• One promo code per channel or partner, for the sales links can't see.
• A look once a month, and one or two changes.