What to put in your link in bio, and in what order

Every post, story and video you make ends the same way: "link in bio." That one link is where curious people go next. They arrive on a phone, with one thumb, often in the middle of something else. Your page has a few seconds to show them where to tap.

Most pages don't fail because they're ugly. They fail because they ask a visitor to choose between fifteen buttons that all look the same. Here's a simple way to fix that.

Start with one goal for this month

Before you touch the page, finish this sentence: "This month, I want people who find me to…"

• listen to the new single
• book a session
• shop the new collection
• join my email list

Pick one. That's your top block. Everything else supports it or moves down.

It's fine if the answer changes next month. A link in bio isn't a monument. It's a shop window, and shop windows change.

Put the right things on the first screen

On a phone, the first screen holds your photo, your name, a line of bio and three or four blocks. Treat that space as the whole page, because for a lot of visitors it is.

An order that works for most people:

1. The thing you're promoting now. Your goal for the month, with a clear label.
2. A way to stay in touch. A mailing list or a follow link, so a visitor who isn't ready today can come back.
3. Who you are and where else to find you. Your social icons and a one-line bio.
4. Everything else, further down, in folders or tabs.

Write buttons the way you'd say them

"Spotify" tells people where a link goes. "Listen to the new single" tells them why they'd tap it. Write labels as actions:

• "Book a 30-minute call" instead of "Calendar"
• "Shop the fall candles" instead of "Store"
• "Get the free packing list" instead of "Freebie"

Short is good. Vague isn't.

Give each audience its own tab

If different people come to you for different things (fans and brands, clients and students, wholesale and retail), don't make them share one long list.

On fayvi: split your page into tabs, like Home, Shop, Music or Work with me. Every tab has its own address, so you can share fayvi.co/yourname/shop in a story about a drop and land people right on it.

Tuck the long tail into folders

Old episodes, past press, every playlist you've ever made: keep them, but don't make them compete with this month's goal. Group them in a folder, shown as a list, a grid or a carousel. If the page is still long, add a search bar so visitors can find a link by name.

Make one link stand out, not all of them

If every button pulses, nothing does. Choose the one block that matters most and give it something extra: a different color, a big image card, or one of the seven attention animations. Leave the rest calm.

Let the page update itself

The best time to take down an old offer is the minute it ends, which is rarely when you remember to.

On fayvi: set a go-live and a take-down time on any block. A sale banner can appear Friday at 9 a.m. and disappear Sunday at midnight without you opening the editor.

Check what people actually tap

Once a month, look at your numbers:

• Clicks per link. If a link gets almost no taps for a few weeks, move it into a folder or remove it. If something low on the page gets steady taps, move it up.
• Sources. People who come from TikTok and people who come from LinkedIn often want different things. If one source brings most of your visitors, write your top block for them.
• Devices. If almost everyone is on a phone, check your page on a phone, not just on your laptop.

fayvi shows views, clicks per link, click-through rate, sources, countries and devices on every plan.

Make the link itself look good

When your link is shared in a message, the app shows a preview: a title, a line of text and an image. A blank or broken preview looks like spam. Check yours with the free Open Graph Debugger. On Pro and Studio, you can set your own title, description and image for that preview.

The short version

• One goal per month, in the top block.
• First screen: the goal, a way to stay in touch, who you are.
• Action labels, not platform names.
• Tabs for different audiences, folders for the long tail.
• One standout block, not ten.
• Scheduled blocks, so offers start and end on time.
• Clicks per link and sources once a month, then move things around.