Why your link in bio should start a mailing list

You can have a great month on a platform and a quiet one the next without changing a thing. Feeds decide who sees what, and the rules change without asking you.

An email list works differently. People asked to hear from you, and when you send something, it goes to them, not to "some of your followers, depending."

You don't need a big audience to start. You need a sign-up form in the place people already go: your link in bio.

Give people a reason to sign up

"Join my newsletter" is easy to scroll past. A specific promise isn't:

• "First dibs on every drop, 24 hours early"
• "One playlist a month, nothing else"
• "The packing list I use for every shoot, free"
• "Workshop dates before they're posted"

Then keep the promise in your first email. If you offer a free guide, send it in that first message from your email tool.

Put the sign-up where people will see it

Put the mailing list near the top of your page, right under your main link. Below six other buttons, almost nobody gets to it.

On fayvi: add a Mailing list block. Write the promise above it, then set the button label ("Get the Friday list") and the thank-you message. It's on every plan.

If your page has tabs, add a sign-up wherever it fits: fans on the Music tab, clients on the Work with me tab.

Get the emails into your email tool

fayvi collects the sign-ups; your email tool sends the newsletters. Three ways to connect them:

• Export a CSV from Submissions and import it.
• Send each new subscriber automatically with a webhook, directly or through Zapier or Make.
• Get an email alert for each new subscriber (Account → Emails), if you'd like to welcome the first ones yourself.

What to send

Keep it simple enough that you'll keep doing it:

• A rhythm you can hold. Weekly, every other week or monthly. Showing up regularly matters more than length.
• One idea per email. One story, one tip or one release, with one main link.
• Something your feed doesn't have. Early access, the story behind the work, a discount, a behind-the-scenes photo.

How a list pays off

An email list isn't only for writers. It helps when you:

• launch something: the people most likely to buy hear about it first
• sell your own products: you send people to your own store, on your own schedule
• talk to brands: an engaged list is worth mentioning in a pitch, next to your follower counts
• run events: dates, reminders and the last few tickets

Play by the rules

Only add people who signed up themselves. In the US, commercial emails need a working unsubscribe link and your postal address (that's the CAN-SPAM Act), and your email tool handles the unsubscribe link for you. If you have subscribers in Europe, the consent rules are stricter.

The short version

• Start now, whatever your follower count.
• Promise something specific, and deliver it in the first email.
• A mailing list near the top of your page, and on every tab where it fits.
• A CSV, a webhook or alerts to get sign-ups into your email tool.
• A rhythm you can keep, and one idea per email.